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July 21, 2008

Sterilin has appointed independent B2B consultancy The Scott Partnership for a new PR campaign. Sterilin is involved in laboratory plastics manufacturing for life sciences applications.

The Scott Partnership specializes in B2B PR communications for the technology, scientific and retail industries. Formerly part of Barloworld Scientific, Sterilin is a newly formed independent business offering a wide range of products for the pharmaceutical, clinical and healthcare, food, forensics and industrial packaging industries.

The PR firm has been asked by the organizers of Pittcon 2008 to present a short course entitled Using the Media for Effective Communication.

Sterilin has been setting standards for quality, reliability and user safety for the past 40 years, and the newly established business will continue to offer the products and service synonymous with the Sterilin brand.

Sterilin has selected The Scott Partnership to run its PR campaign due to the agency's experience of successfully launching new businesses and promoting established brands.

The Sterilin PR campaign will be focused towards the healthcare, clinical and pharmaceutical sectors across Europe.

The agency conducts public relations campaigns for a number of companies that range from small VC-funded start-ups to multibillion-dollar global corporations involved in the B2B segment.

Sterilin will benefit from The Scott Partnership's extensive experience of delivering technical PR campaigns in the life sciences market and its commitment to producing measurable results.

Based in the U.K., the Scott Partnership boasts a global client base, with customers headquartered in the U.S., the U.K., Italy and Australia.

The company is committed to building long-term relationships to provide the best results for its clients. With the ability to quickly assimilate knowledge on products and services in the technology sectors, The Scott Partnership provides a thorough and detailed campaign for all its clients.

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Source: The Scott Partnership.