Add to del.icio.us     Digg this

Apr. 23, 2007

According to the DMA (Direct Marketing Association)'s first benchmarking survey focused on B2B, the biggest overall percentage of B2B marketers' budgets goes to direct response communications.

As a whole, about 42.9 percent of total B2B budgets go to direct response. Of that amount, direct mail clearly gets the highest proportion with no less than 27.5 percent, according to the DMA study.

Internet marketing receives 18.8 percent, B2B tradeshows and catalogs get 15.9 percent overall, and 15.7 percent, respectively. Telemarketing garners 12.1 percent and new media (blogs, RSS, etc.) get about 1.5 percent of the remaining pie.

Of the total budget, 16.1 percent goes to brand advertising and 13.7 percent goes to tradeshows targeted at the B2B sector.

About 65 percent of the bulk of a B2B company's marketing resources goes to new customer acquisition and retention.

Add to del.icio.us     Digg this

Source: One to One Media