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B2B Magazine honors ClearGauge

March 22, 2006

ClearGauge announces today it has received the honorable mention award in the interactive marketing category from B2B Magazine, a publication for marketing strategists involved in the B2B sector.

ClearGauge was cited in the annual top agencies with the March 13 issue.

ClearGauge received honorable mention for garnering 15 new client wins in 2005, which propelled the company to new levels of revenue growth and employees. Its clients include GE Commercial Financial Services, Dow Chemical, MOD-PAC, DuPont, and Emdeon.

"We are very grateful to BtoB Magazine for this distinguished honor," said Karen Breen Vogel, President and CEO of ClearGauge. "We would be remiss, however, if we did not acknowledge our clients' roles in our success. We're very appreciative of the opportunities to help our clients better leverage their Web investments to impact and improve business results in a significant way."

Among the firm's major 2005 programs were engagements with commercial printer MOD-PAC to build a new online brand and Web presence, www.printlizard.com.

Other achievements were helping Skyline Exhibits exponentially increase its pipeline of qualified leads via a paid search optimization project; and developing a tracking and analytics strategy for Siemens Energy & Automation. Additional new clients in 2005 included Emdeon Practice Services, St. John Co., DuPont Limited Combustible Cables, and Website Pros.

As part of its 2005 growth strategy, ClearGauge also enabled a Web analytics solution based on WebTrends(R) for considered purchase environments, such as BtoB, which gives companies a holistic picture of their true sales pipeline and a clearer set of metrics to take action from. ClearGauge will expand its solution set to additional platforms in 2006.

In addition, BtoB Magazine cited ClearGauge for the firm's inaugural client summit to discuss e-marketing trends, client issues and best practices. Moreover, ClearGauge executives presented at more than 15 industry events, detailing the Internet's impact on acquiring and retaining customers, and helping clients identify measurable online strategies for achieving their business goals.

B2B Magazine (www.btobonline.com), published by Crain Communications, Inc., is edited for business to business marketing and e-commerce strategists, and serves all industries involved in the business of selling products or services to other B2B companies.


Source: ClearGauge






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