December 5, 2005

The official winner of the 2005 DSM B2B Marketing Award went to Tine Buyl of the University of Antwerp in Belgium.

For her thesis entitled 'From product to total solution: a chain perspective' she has won a sum of € 3,500 and the right to hold a discussion day at DSM.

During the discussion day, Tine Buyl will debate with experienced DSM marketers about the practicability for DSM of the 'chain' concepts she has developed.

The B2B Marketing Award is an initiative of DSM's Branch Organization Marketing (BOM) and Corporate Recruitment, and 2005 is the second year in which it has been presented. The Award is intended to promote B2B marketing research at universities, since this research is relevant to DSM's activities. With its geographic focus on Europe, DSM received many more entries for the B2B Marketing Award this year.

The jury received 18 entries.

In presenting the B2B Marketing Award to Tine Buyl, Chris Goppelsroeder, member of the Managing Board of DSM, said, "You took up the challenge to bridge the gap between two very different but important business phenomena: on the one hand industrial markets seeking to differentiate their offerings by adding value elements, and on the other hand increased dynamics in previously static industry chains.

You used a very extensive literature study as the basis for your thesis. Additionally you linked it with in total 8 practical case studies as well as other sources. You made a sound connection between the two phenomena, offering a very worthwhile, integrated solution!"

Taco Korsmit (Eindhoven University of Technology) has won second prize (an amount of € 500) for his thesis entitled 'Moving towards the next step of IT consultancy purchasing: From insight to control'.

DSM is active worldwide in nutritional and pharma ingredients, performance materials and industrial chemicals.

The company creates innovative products and services that help improve the quality of life.

DSM's products are used in a wide range of end markets and applications such as human and animal nutrition and health, cosmetics, pharmaceuticals, automotive and transport, coatings, housing and electrics & electronics (E&E).

DSM's strategy, named Vision 2010 - Building on Strengths, focuses on accelerating profitable and innovative growth of the company's specialties portfolio.

Market-driven growth, innovation and increased presence in emerging economies are key drivers of this strategy. The group has annual sales of approximately EUR 8 billion and employs around 23,000 people worldwide.

DSM ranks among the global leaders in many of its fields. The company is headquartered in the Netherlands, with locations in Europe, Asia and the Americas.

Source: Hugin Online