September 6, 2005

iFone has selected End2End to power its B2B (business-2-business) and direct-to-consumer (D2C) portals.

The two companies have formed a strategic partnership that supports iFone's strategy to expand the availability of its popular games offering through dedicated iFone channels on operator portals, as well as through a D2C games portal, which enables end-users to download iFone games from their website.

End2End provides iFone with a turnkey managed service solution, consisting of web and WAP portals managed from End2End's Content Delivery Solution (CDS). The CDS enables iFone to manage all of its B2B and D2C portals from a single solution, enabling efficient management of their offering.

The partnership also enables iFone to leverage End2End's comprehensive reporting and business intelligence capabilities to develop end-user profiles and understand usage trends.

"Our B2B and D2C games offering is key to increasing the accessibility of our games, as well as enabling us to attain valuable business intelligence on the market and end-users who buy our games," said Morgan O'Rahilly, Founder & CEO of iFone.

"End2End has an excellent track record as an innovative and high quality managed service solution provider to many of the leading companies in mobile data and therefore was the logical choice as a strategic partner for iFone's B2B and D2C portals."

"Our partnership with iFone is an excellent example of how mobile content publishers can proactively strengthen their offering and differentiation in the market," said Atte Miettinen, Chief Marketing Officer of End2End. "This agreement also demonstrates the flexibility and benefits of our Content Delivery Solution for content developers, publishers and aggregators to take their offerings to the next level."

Telefonica Móviles in Spain is the first mobile operator to deploy iFone's B2B proposition. End2End is handling the systems integration to the Telefonica network on behalf of iFone.

Source: End2End and iFone press release