August 25, 2005

According to a new report released by MediaPost, ad revenue for B2B (business-to-business) publications continues to increase, and the driver of growth isn't print but online and digital editions, as well as events and B2B trade shows.

A new section in investment banker Veronis Suhler Stevenson's just-released annual Communications Industry Forecast documents the growth of non-traditional B2B revenue sources, noting that media spending in the e-media realm had increased 26.5 percent in 2005.

Although accounting for small share of B2B spending compared with magazines (8.4 percent to 47.7 percent, respectively), e-media is expected to be "the fastest growing sub-segment in 2005 and throughout the forecast period."

B2B magazine media spending is projected to grow only 2.7 percent in 2005, and 3.1-3.8 percent over the next four years; however, trade shows and exhibitions will make a gain of 6.1 percent this year - and 5.5-6.0 percent over the next four years.

Source: Marketing Vox