June 28, 2005

TheBizPlace.com will provide a free B2B customizable toolbar builder to its vast network of numerous online and offline businesses.

These businesses, in turn, will customize and distribute the toolbar to their constituents, bolstering communication and content channels among their online communities and generating new revenue streams. TheBizPlace.com invites those interested in learning more about how to use a community toolbar to generate real revenues to toolbar.thebizplace.com.

"The toolbar builder is unique,” explains Scott Long, CEO of The Entrepreneur’s Place, the parent company of TheBizPlace.com. “By partnering with EffectiveBrand, I can now offer my clients and partners the ability to customize their own toolbars for their own business communities.

My partners are using the toolbar to communicate with their customers in real time, provide value-added content their users need in real-time, and employ world-class search capabilities of their site and the Internet. We all make more money: it’s a win-win proposition.”

Over 30,000 web communities worldwide have turned to EffectiveBrand to customize, host, and promote their community toolbar applications.

The deal with TheBizPlace.com represents the first of its kind where EffectiveBrand provides its world-class service to a partner under the partner’s label.

“It’s a turning point for us,” comments Zack Miller, EffectiveBrand’s Vice President of Marketing. “We know what it takes to support a community toolbar solution.

The next step was to empower our business partners with our environment under their own label. With a vast B2B business network, TheBizPlace.com was a perfect partner for our private-label solution.”

TheBizPlace.com, part of the Entrepreneur’s Place Community, provides its business and entrepreneurial audience with a robust, business-specific directory and search technology and its advertisers with paid link advertising directed at highly targeted traffic through a relevant keyword match in partnership with an unequaled global network of branded business websites.

EffectiveBrand powers community toolbars. Committed to assisting web publishers to extend their communities beyond the boundaries of the websites, EffectiveBrand provides a hosted, online application enabling web communities to build, host, and promote their community toolbars.

Using cutting-edge communication technologies, EffectiveBrand’s solution increases community stickiness and monetizes community search traffic.

Source: Web Wire