May 24, 2005

Group Publisher Teri Mollison announces that IndustryWeek.com was recently named to BtoB Magazine's 2005 Media Power 50 list in the Internet category.

The BtoB Media Power 50 looks at the top advertising venues as ranked by media buyers, industry analysts, and BtoB editors and reporters.

Ad revenue, market share, and audience data were incorporated in compiling the list, as well as the opinions from all participants on the most powerful and targeted b-to-b advertising venues. IndustryWeek.com was one of only 10 websites named the list, alongside sites such as CNN.com, Forbes.com, WSJ.com, Yahoo!, and Google.

"IndustryWeek has been consistently recognized by BtoB, and this year is no exception," said Mollison.

"For our media portfolio, the website's role is critical: to create a well-respected community for senior manufacturing executives built on the value of the IW brand.

We are honored that BtoB has such high regards for the hard work and success we have achieved in reaching senior manufacturing executives. This is a testament to our editorial content and our ability to create new, innovative, and effective ways for advertisers to communicate with our audience."

In naming IndustryWeek's website to the Media Power 50 list, the BtoB Magazine said that IndustryWeek "is unequaled in reaching manufacturing executives."

This accolade follows the recent redesign of the IndustryWeek website, which features improved content categorization, more graphics used throughout the site, a powerful internal site search, and easier navigation for readers.

Source: IndustryWeek.com