January 25, 2005

Infinity Broadcasting just launched a multimedia B2B (business-to-business) marketing campaign designed to emphasize the performance of Infinity radio, with a series of ads launching in national advertising and media trade publications.

The ad campaign is called "How Far Will You Go?" and will target the creative community, media planners and buyers and was planned and developed by the VIA Group.

The marketing campaign recognizes artists and marketing executives such as music icons, and features testimonials from Daimler-Chrylser executives to better communicate how agencies and their clients can realize the full potential of a new idea with radio.

One ad states, "At Infinity Broadcasting, we're taking the world's most relevant free media to places most have never dreamed.

Think big, and go bigger. Take your ideas to Infinity."

In addition to print, the campaign will include radio, outdoor, direct mail, and online components.

Article by: Amy Corr,
Source: Media Post